D.Y.L.A.N. is a grafic designer who designs products for people with mental health issues. Every detail has been thought through when designing these affirmation cards. Every level about DailY Love And Nourish has a deeper meaning.The colors yellow and black have been carefully chosen, as are the numbers 34 and together 68. (The thoughts behind it are are written in detail on the insert card in the box). As a hypnotherapist, D.Y.L.A.N. knows all too well the power of positive words. That is why she has chosen to make the affirmations short, powerful and effective. The affirmation cards are suitable for men & women.